For software teams shipping this quarter
Make your core offer shine. Product or service video showcases that are action-oriented drive 50% more conversions per dollar. Get a near-instant preview and drive more sales on the same traffic.
Built from the ground up. Bespoke, studio level quality for the fraction of the price. We build showcases that drive higher conversions and greater customer lifecycle experiences.
govdash.com
“AI infrastructure to win government contracts”
attio.com
“Welcome to agentic revenue”
stripe.com
“Financial infrastructure to grow your revenue”
linear.app
“Plan what to build. Ship without the noise.”
figma.com
“The intelligent canvas for infinite creativity”
resend.com
“Email for developers”
framer.com
“The design agent from idea to launch”
vercel.com
“Infrastructure that thinks”
Every film ships three times. The same thirty seconds rebuilt for the homepage hero, for stories and Shorts, and for the feed. A portrait cut is composed for its frame, never cropped out of the widescreen one.
16:9
9:16
1:1
Everything on screen is already on your site. Your words, your screens, your colours, your type. Nothing is invented, nothing is mocked up and nothing is shot — we compose what you have already published into thirty to sixty seconds that moves.
Graphic goes here — a website, folded into a film
Replace this frame with the artwork. Sits at 2.4:1, full column width.
Why it matters. A still page asks them to picture it.
A homepage gets a few seconds to make its case and usually spends them on a screenshot. A showcase shows the product doing the thing instead of describing it, and it keeps working in the places a screenshot cannot go.
50%
more conversions per dollar
Action-oriented showcases, measured against the same traffic you already buy.
3s
to decide
A visitor forms a judgement about your product before most static heroes finish loading.
0
assets that fit the feed
Most product pages have nothing that can run in 9:16 or 1:1, which is where the attention actually is.
A Hero Film of your product, composed from your live site and cut three ways. $2,500. There is no second product, no tier, and nothing metered.
The Hero Film
one film, one price
A 30 to 60 second film of your product, built from your live site. The film computes its own length. Preview first, finished master in five days.
16:9, 9:16 and 1:1, each composed rather than cropped
A beat-locked audio master and a silent master
Thumbnail, stills, line sheet and the Hero Embed Component Kit
Nothing is charged until you approve every frame
Founding ten: $1,500 a film in exchange for a public case study. Unlimited revisions for thirty days after delivery, back within 24 hours.
You approve the master before any money moves.
Your card goes on file when the lines lock, and nothing is captured until you have watched the finished master and approved it.
Every word on screen comes from a line you published.
We write nothing you have not already said in public. The line sheet ships with the film and cites a source for every word.
Unlimited revisions for thirty days.
Copy, timing, order, colors and asset swaps inside the approved lines, back within 24 hours on business days. No per-round fee and no change-order form.
What if it is not right?
Is it silent?
What access do you need?
Can we change it later?
Who owns it?
Can you do careers films or launch films?
What is not included?
How many words end up on screen?
Drop in your URL and the index reads your homepage the way a first-time visitor does. Six factors, one hundred points, and a plain answer on how much a thirty-second film would move.
Example · a Series A SaaS homepage
88
/ 100 lift available
Almost every point on the board is still on the table. Each one is a reason to put a film above the fold.
Motion above the fold · 20/20
Nothing on this homepage moves before the first scroll. A visitor decides in about three seconds.
Time to the product · 16/20
The product appears four screens down, as a static screenshot, after nine paragraphs of copy.
Muted legibility · 13/15
Whether the page still makes its argument with the sound off, which is how a hero and a feed actually play.
Real UI on screen · 12/15
Whether a visitor ever sees the product working, or only a picture of it sitting still.
Feed-ready cuts · 15/15
No 9:16 and no 1:1 asset exists, so nothing here can run where people actually scroll.
Proof you can see · 12/15
Logos, numbers and reviews sit in paragraphs rather than in something a visitor watches.
Free. Your URL is the brief, and the score comes back with the film already in production.
Send your product URL. We compose a film from your live site and send you a preview link: thirty to sixty seconds, cut for 16:9, 9:16 and 1:1.
No discovery call. The preview is the conversation. If you want twenty minutes first, say so in the email and we will send a link.