Why a Hero Film has no sound
A homepage hero and a social feed both autoplay muted. So the film is authored for silence rather than apologising for it.
Sep 18, 2026
The cutting room. Notes on making film from code.
The cutting room. Notes on making film from code.
The cutting room. Notes on making film from code.
Why a Hero Film is silent. Why a portrait cut is composed rather than cropped. What forty words on screen actually buys you. Short pieces on making film from code.
all notes
all notes
Why a Hero Film has no sound
A homepage hero and a social feed both autoplay muted. So the film is authored for silence rather than apologising for it.
Sep 18, 2026
Composed, not cropped
Most vertical cuts are a widescreen edit with the sides chopped off. You can always tell. Here is what we do instead.
Sep 12, 2026
Composed, not cropped
Most vertical cuts are a widescreen edit with the sides chopped off. You can always tell. Here is what we do instead.
Sep 12, 2026
Every word on screen came from a page you already published
The line sheet is why approving every frame is a formality rather than a negotiation.
Sep 5, 2026
Every word on screen came from a page you already published
The line sheet is why approving every frame is a formality rather than a negotiation.
Sep 5, 2026
A revision is a re-render of a frame range
Agencies price on human hours and lose the margin in round three. Film rendered from code does not have a round three.
Aug 28, 2026
A revision is a re-render of a frame range
Agencies price on human hours and lose the margin in round three. Film rendered from code does not have a round three.
Aug 28, 2026
