Terms and conditions
Last updated September 19, 2026
VideoFold sells one thing. Films of software products, rendered from the live product. These terms explain what you get, what it costs, and how the promise works. They also cover what we need from you for it to hold, and what happens when something goes wrong. They are written in plain English.
By using videofold.com, by sending us your product URL, by accepting a film we built for you, or by paying an invoice, you agree to these terms. If you do not agree, do not use the site or buy the work.
contents
1. Who we are, and what these terms cover
VideoFold is a sole operator business based in Washington, D.C. One person runs it. We have no office, no staff, and no other entities behind us.
In these terms, “we”, “us”, and “VideoFold” mean VideoFold. “You” and “your” mean the person or company buying the work or using the site.
These terms cover:
videofold.com and everything on it
the film we build from your live site before you decide whether to keep it
the Hero Film, which is the only thing we sell
every master, cutdown, still, thumbnail, line sheet, stem, and timing file we deliver under them
If we sign a separate written agreement with you, that agreement wins wherever it conflicts with this page. Everything else on this page still applies.
You can reach us at info@videofold.com. That address is the only one we use.
2. What we sell
We sell one thing. A film of your software product, built from your live site, for $2,500. We do not shoot live action, we do not cast actors, we do not build or redesign landing pages, we do not buy media, and we never publish a film for you.
The Hero Film. $2,500. There is no second product.
A 30 to 60 second film built from your live site. The film computes its own length inside that band, lands it on a half second, and declares it on delivery
A twelve-second proof within 24 hours of your URL, and the finished master within 5 business days
Three cutdowns of every film: 16:9, 9:16 and 1:1, each composed as a re-layout rather than a crop
A beat-locked audio master on the same 120 BPM grid the cuts land on, and a silent master
A custom thumbnail, the stills, the line sheet with a source for every word, and the Hero Embed Component Kit
Unlimited revisions inside the approved lines for 30 days from master delivery, submitted as one consolidated batch per round and re-rendered within 24 hours on business days
How you pay, and when.
We build the entire film before you owe anything. There is no charge to see it finished
If you pay by card, the card is authorized when the lines are locked and nothing is captured until you approve the final master
If you pay by invoice, we send a 50 percent deposit at line lock, refunded in full if you do not approve every frame
If you never approve the master, you are never charged and the film stays ours
No call is required to buy. The finished film is the pitch
One price covers everything above. There are no add-ons to buy and nothing is metered
Founding ten. The first ten Hero Films are $1,500 each in exchange for permission to publish a case study on the work. Founding films are charged on approval of the master, the same as every other film.
Nothing else is for sale. There are no tiers, no retainers, no add-ons and no upsells. A careers film, a Product Hunt launch or a funding announcement is the same product at the same price.
Longer narrated films and localization are not part of this offer and are not priced on this site. If you ask for one, we quote it separately in writing and it is a separate agreement.
The free build. We build your entire Hero Film from your live site at no cost and with no call, and send you a private link to it. Until you buy it, the film and every file behind it stay ours: the link is watermarked, it is not licensed for any use, and it carries no guarantee of any outcome. You are under no obligation to buy and we will not invoice you. We may decline to build one, and we never start more than five in a day.
Two things that are true of every offer:
Revisions cover copy, timing, order, colors, and asset swaps inside the approved lines. A new set of lines is a new film, quoted as a new film at the same price. Inside the 30-day window there is no per-round charge
No call is ever required. The finished film is the pitch. A 20-minute call is available if you want one
3. How approval works
This is the whole promise, so it is written tightly.
A film is approved when either of the following is true:
You tell us in writing that the master is approved
You publish the film, or any cutdown of it, anywhere it can be watched
Watching the master is not approval. Asking for a revision is not approval. Publishing it is, because at that point the work is in use.
We ask for approval in writing, by email, so both of us are reading the same sentence on the same day.
Definitions used above:
“Master” means the finished film at its delivered length and frame rate, together with the three cutdowns
“Lines” means the words that appear on screen, each one traced on the line sheet to something you have already published
“Line lock” means the moment you approve the lines, before the master is rendered
“Revision window” means the 30 days that start on the day the master is delivered
A film is code, so a change is a re-render of a frame range rather than a new edit session. That is why the revision window is open rather than counted in rounds, and why a change comes back within a day.
4. The promise, and refunds
The Hero Film, $2,500. Founding ten at $1,500.
You approve every frame or you pay nothing. If you do not approve the master, you owe us nothing and the film is not yours to use
Card payments are authorized at line lock and captured only when you approve the final master. Until you approve it, no money moves
If you have paid at line lock and then do not approve the master, we refund that half in full, to the original payment method, within 10 business days
An unapproved film stays ours. Nothing we delivered may be published, cut down, or used in an ad
If you pay by invoice.
We send a 50 percent deposit invoice at line lock, before the master is rendered
That deposit is refunded in full, to the original payment method, within 10 business days if you do not approve every frame
If you do not approve the master, the balance is never invoiced and the film stays ours
Approved or not, you are never billed for a film you did not keep
The free build.
It is free, so there is nothing to refund
It is watermarked and private, and it stays ours. It is not licensed to run anywhere
If you buy the film, every master, cutdown, still and file is licensed to you at that moment. If you do not, the licence never starts and we delete them
If you do not, we take it down on request and we never publish it
Either of us can stop at any time, in one line, with no reason given
There is nothing else to refund, because there is nothing else to buy.
Limits that apply to all of the above:
The promise covers the film we built. It is not a promise about traffic, conversion, or any other business result
Refusing the master, and the refund that goes with it, is the entire remedy. There is no further payment, credit, or damages attached to a film you did not approve
The promise depends on the conditions in Section 5 being met
5. What we need from you for the promise to hold
The promise only works if we can read your product and trace your words. These are the conditions.
A public URL. The site stays live and reachable for the length of the work, since every capture is taken from it
A demo login, if the part worth showing sits behind one. We ask for a demo account only, never a production one, and never anything with customer data in it
Brand assets. Logos as SVG or PNG, or permission for us to pull them from your site. Missing assets pause the clock
Published sources. Every line on screen has to come from something you have already published. If you want a line we cannot source, publish it first and we will use it
Line lock. You approve the lines before the master is rendered. A new set of lines after that point is a new film
One reviewer. One person on your side approves the lines and the master. Two reviewers with different opinions is the fastest way to lose a week
A UI a browser can render. The product has to run in Chromium. A native-only app with no web surface is not something this engine can capture
Revisions inside the window. Send them within the 30 days, in writing, in one list rather than one at a time
Honest inputs. You give us the product information, brand assets, and substantiated claims we ask for, on time
If one of these is missed, the clock pauses rather than the promise ending. We will tell you in writing as soon as we see it, at the time it happens, and the days lost are added back to the schedule.
6. Payment, invoicing, pausing, and cancelling
Payment.
A Hero Film is $2,500, or $1,500 for each of the founding ten. That is the whole price list
Cards are authorized at line lock and captured on approval of the master. Invoice clients send a 50 percent deposit at line lock, refunded in full if the master is not approved
All prices are in US dollars and exclude any tax that applies where you are. Any such tax is yours to pay
Card payments are handled by a third-party processor. We never see or store your full card details
If a payment fails, we pause delivery and email you. Work restarts when it clears
Stopping.
Email info@videofold.com and we stop. Before approval there is nothing to cancel, because nothing has been charged
Days you have already paid for are carried and applied when you restart
Cancelling.
Cancel any time by emailing info@videofold.com. There is no cancellation fee and no notice period
Cancelling stops the next charge. The month you have already paid for runs to the end of its dates and we finish the work owed inside it
A month in which a piece was delivered and approved is not refunded when you cancel
We can also end the work, with our reasons in writing, and refund any part of a month we have not delivered. We do this when the product is a poor fit for the engine, when a claim cannot be substantiated, or when we cannot source the lines you want on screen. In that case we say so plainly and stop billing you
Disputes about a charge. Email us first. A billing mistake can usually be fixed the same day.
7. Who owns the work
You own the delivered film once you have paid in full. On payment, we assign to you every right we hold in the master, the cutdowns, the stills, the thumbnail, the line sheet, the audio master and the Hero Embed Component Kit.
Until payment clears, we hold those rights and the film is not licensed to run. An unapproved film is never licensed.
You keep everything that was already yours: your trademarks, your product, your UI, your brand assets, your copy, and your data. You give us permission to capture and use them for as long as we need to build and deliver the work, and no longer.
We keep the engine. The render engine, the scene code, the composition templates, the shot grammar, the beat grid, the capture kit, and the gates stay with VideoFold. None of that transfers with a delivery and none of it is licensed to you.
Portfolio use. We may show a film we delivered for you as a portfolio sample on videofold.com, in outreach, and in social posts. Email info@videofold.com to opt out and we stop. We remove existing uses from any surface we control within 10 business days. You do not need to give a reason and it changes nothing else in these terms. A founding-ten film is the one exception, since the reduced price is given in exchange for a published case study.
Portfolio use covers the film itself. We publish a result, a number, or a screenshot from your analytics only with your written permission, given for that specific use.
8. How the films are made
We state this openly because you are entitled to know how the work is made.
A film is directed and rendered, not generated. Shots are chosen against a written grammar, cuts land on a declared beat grid, and every frame is a function of time
The product on screen is your product, captured from your live site in a real browser. It is not mocked up and it is not illustrated
Brand truth is harvested rather than guessed. Your real logo vectors, your real palette, and your real type files are pulled from your own site
A person watches the whole film, frame by frame on a contact sheet pulled from the final encode, before you do. Nothing is rendered and sent unwatched
What we will not do:
We never fabricate results, outcomes, performance numbers, or UI that does not exist in your product
Every word on screen comes from a line you have already published, and the line sheet cites the source for each one
Any person shown in a film is your own asset or a licensed image. We never present one as a named customer, a real reviewer, or an endorser
One honest limit on ownership. We assign you everything we hold, and the direction, composition, and typography are what make the work protectable. Some elements inside a film are produced with the help of generative tools, and the copyright status of raw model output on its own is unsettled in some countries. We cannot promise that every individual generated element inside a finished film is protectable by copyright everywhere.
If your own master services agreement, your brand guidelines, or a partner you sell through restricts generative tools in marketing, tell us before line lock. We will check it. If we cannot meet it, we will say so plainly and refund anything you have paid for work not yet delivered.
9. Your claims, and your compliance
You warrant that every product claim, statistic, review, testimonial, certification, price, and offer you give us, or that we lift from your own published pages, is true, substantiated, and yours to use. We build on what you have published and we have no way to test a product ourselves.
You are responsible for your own advertising compliance. That covers FTC rules on claims and endorsements, and the policies of any platform you publish the film on. It covers any rules that apply to regulated products or claims, along with everything else in force wherever you sell.
You approve what runs. We deliver the master and the cutdowns for your approval. Publishing a film is your review and your approval of it. Watch the whole thing before you publish it.
We can decline to put a line on screen, or remove one, if we believe it is misleading, unsubstantiated, or unsourceable. We will tell you why.
You will cover us for any claim, fine, or loss that comes out of your products, your claims, your data, or your compliance obligations.
10. Third-party names and platforms
VideoFold is independent. We are not affiliated with, endorsed by, sponsored by, certified by, or partnered with any platform, browser vendor, or software company whose name appears in our work or on this site.
Product names, logos, and trademarks belong to their owners. Where a client’s marks appear in a film, they are used with that client’s permission and for that client’s own film.
Where you publish a film is up to you, and each platform controls its own encoding, playback, autoplay, and reporting. Those things change without notice to us or to you. A Hero Film is authored to carry its argument with the sound off precisely because muted autoplay is the common case, but we do not control how a platform decides to play it.
If a platform rejects a film for a reason inside our work, such as a frame we composed or a line we put on screen, we re-render it within 48 hours at no charge. If the rejection is tied to your product, your claims, your landing page, or your account standing, that is yours to resolve.
11. Limits on our liability
What we do not promise. We do not guarantee traffic, signups, revenue, profit, conversion rate, or any specific business result. The only promise we make is the one in Section 4: you approve the film or you pay nothing. What a film does for a business depends on your product, your price, your offer, your landing page, and your market. Most of that sits outside our hands.
Nothing we deliver or write is legal, tax, medical, or financial advice.
Your platforms are yours. We do not hold your ad accounts, your hosting, or your card, and we never publish a film for you. You are responsible for where a film runs and for what you spend putting it there.
As is. The site and any film we build before you pay are provided as they are. To the fullest extent the law allows, we exclude implied warranties, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
The cap. Our total liability for all claims connected to these terms or the work is capped. Taken together, it cannot exceed the fees you actually paid us in the three months before the event that caused the claim. Where you paid us nothing, as with a film you chose not to keep, the cap is $100.
Excluded damages. We are not liable for indirect, incidental, special, consequential, or punitive damages. That includes lost profits, lost revenue, lost data, wasted ad spend, a missed launch date, and the suspension or loss of an account on any platform.
Nothing in this section limits liability that cannot be limited by law. That includes liability for fraud, for willful misconduct, and for death or personal injury caused by negligence.
12. Governing law
These terms are governed by the laws of the District of Columbia, without regard to its conflict of law rules.
Any dispute goes to the state or federal courts located in Washington, D.C. You and we both agree to the jurisdiction of those courts.
Before either of us files anything, email info@videofold.com with the problem and give us 30 days to sort it out. Almost everything can be fixed with a re-render, a refund, and a straight answer.
13. Changes to these terms, and how to reach us
We can update these terms. The date at the top of the page shows the last change.
The version that applies to your order is the one posted on the day you paid, or the day your lines were locked, whichever is later. If we change these terms after your lines are locked, the older version governs your film.
Contact:
Email: info@videofold.com
VideoFold, Washington, D.C.
We reply within one business day
14. Other terms
If any part of these terms is found unenforceable, the rest stays in force and that part is read as narrowly as it needs to be
These terms, plus any written order or agreement we sign with you, are the whole agreement between us on this work. They replace anything said in a DM, on a call, or in an email thread beforehand
You may not transfer these terms to someone else without our written agreement. We may transfer them if the business is sold, and we would tell you
If we do not enforce something once, we have not given up the right to enforce it later
Each of us keeps the other’s non-public information confidential, including your unreleased product, your roadmap, your demo credentials, and our scene code and working files
Neither of us is liable for a delay caused by something genuinely outside our control, such as a platform outage or a payment processor failure. We still owe you the refund terms in Section 4